Credit: Ed Purnomo @edpurnomo

From winning The Block in 2017, to being the face of big brands such as Myer, Seafolly and Range Rover, Elyse Knowles is one hard working, determined young woman. Model, Designer, TV, at 27, she’s got a lot under her belt already and I’m betting this is just the beginning.

But if you follow Elyse, you’ll see her passion for the environment and sustainability, living green + clean, and her wisdom around social media and product choices simply shine through. Which gets us really excited!

We asked Elyse her thoughts on Natural Beauty and making product choices in an industry where pretty marketing and ‘followings’ can steer us in the wrong direction.

You’re such an amazing advocate for natural beauty. What does the idea of ‘feeling pretty mean to you?

“Feeling pretty to me means feeling natural. Less is more in terms of make up, hair & fashion.

The minute I feel wholeheartedly myself, is when I feel confident & content in my body. There should be nothing to hide behind.”

If someone wants to ‘go clean’ with their beauty routine, where should they start?

“I’d encourage everyone to firstly not be too drastic. For example if you are halfway through a product that you’re interested in replacing – try & finish it off before throwing it out. The last thing I want to do is encourage waste.

A clean skincare routine to me, is just about using products that accentuate the real you, instead of transforming you. For example a simple tinted moisturiser (with SPF) is lighter & more comfortable to wear compared to a thick foundation.

In the daytime, try & use less to let your skin breathe.”

I just loved reading your Earth Day Blog post. What are a few ways we can incorporate eco friendly choices into our every day life?

“Think before you do! When you are doing the most simple of things, for example throwing out your mail, remember to use the right bin.

It’s so sad how many recyclable goods go into the wrong bins & end up in landfill. The tiniest effort at our end can make a huge difference!”

Elyse shares with us some tips like avoiding plastic, reusing containers, picking up rubbish and how small changes can make a big difference.

When it comes to skin and body care, what do you think stops people from making healthy product choices?

“Marketing! We are prone to buying things because we fall in love with the bottles or the labels. While things might look cute, we have to ask ourselves – what is on the inside?

Turning a product over & reading through the ingredients is important. Any product that has a healthy amount of natural additives will stand out because you’ll be able to recognise many of the words on the back. If it all looks like gibberish & you can’t understand it – I’d say it’s a good idea to pop it down & doing some more research before spending your money. Knowing what goes onto & into your skin is vital.”